// A RESET PROTOCOL CASE STUDY
How a Web3 GTM Leader got his ground back.
Web3 GTM Leader. October 2025.
// 01 THE SITUATION
Seven years in Web3. ConsenSys alumni. The kind of operator who thrives on rigorous structure and always figured it out alone.
Then everything hit at once. Company hacked. One month of runway. Recovering from lung surgery. Brand new city, no support network. Stablecoin collapse wiped his first product. $6M in vault debt to navigate. Daily routine completely gone.
"Chronically online on X. Telegram notifications out the ass. Rage bait literally there to make you angry. There is a new AI tool every day and if you are not using it you feel like you are getting left behind."
// 02 THE PROTOCOL
Breathwork to interrupt the stress state. Then a structured surface of limiting beliefs. The pattern that emerged: getting out of hard times alone was the story keeping him stuck.
A life-area grading exercise across career, health, relationships, energy, and purpose. He reconnected with a daily meditation practice he had abandoned during his best years.
The specific daily non-negotiables: morning routine, physical training, focused work blocks, meditation. Anchors, not aspirations.
"Having someone else help formulate the structure I was missing. That was the main thing for me."
// 03 THE RESULTS
A 5.5-point drop on the PSS-10 crosses the clinical threshold for meaningful stress reduction. The hack, the pivot, the relocation, the recovery. None of that resolved. What changed was his relationship to it.
"There is a light at the end of the tunnel that is very visible now."